Principles of Public Relations: A Reflection

This class has been one of the best in my college career. And, no,  I’m not just saying that for grading purposes. The reason I think this class was helpful was because of its application to the REAL WORLD.

Every class we discussed something relevant to what is going on today in PR. Whether it was talking about current crises and how they’ve been cleaned up (or not), or which Presidential candidate has the best overall website, it took us outside of the textbook and gave us tools to make us more marketable.

Our textbook!

I learned about social media campaigns and how social media is not just about keeping up (aka stalking) your friend’s lives, but rather looking at it as a business STRATEGY.

One of the best parts about this class was our personal branding project. I’ve known for a while that I needed to build my own website and craft my own brand, but I was always putting it on the back burner. This class made it a priority and look – if you’re reading this post, I will consider myself successful!

This class also required me to volunteer for a local event (see previous post). Volunteering is another thing I often think about but often do not feel I have a platform to give me the support and opportunity to make it all happen. This class also helped me look at the volunteering experience more critically and look at the process from a variety of perspectives.

I’ve found that most PR students do not wish to be labeled as journalists and vice versa, but I knew even before this class that I want to learn how to incorporate both worlds into my future career. I do not see a reason why we have to choose one side over the other and I intend on working for a company who finds merit in having skills from both arenas.

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